7 Types of Digital Marketing every Business Owner know!

Digital marketing is the process of promoting our products or services with the help of online media. There is a major difference between the results of Traditional Marketing and Digital Marketing. Nowadays, the majority of people scroll through social media like Instagram, Facebook or search on Google and spend hours online. That’s where we need to show them about our business. The conversion in Digital Marketing is very high if we use the right type and right Digital Marketing strategy. 

Most people think Digital Marketing is just a trend that people will forget later. Nowadays people live online. Before buying a product or service, they will search about it online. So, if someone searches for a product or service that we provide, and our business doesn’t show up, people won’t be aware of our business and we will have very little customer base.

1. Search Engine Optimization(SEO)

Search Engine Optimization(SEO) is the process of optimizing our website or page to rank better on search engines using Google Search Ranking Guidelines. It is important that our website should be visible on the first page. People will go for the websites that are present in the first page, they are not gonna scroll every page. If we are not able to appear at the top, we are gonna lose a possible conversion. So it is very important to optimize our website and the content to improve website traffic.

2. PPC (Pay-Per-Click)

PPC is the short form for Pay-Per- Click. It is the type in which only when someone clicks on it. It helps us to appear on the top without waiting for months like we have to in SEO. It is very important to target properly and create a good ad creative. Otherwise we will end up losing a lot of money and will have to sit without any conversions. PPC campaigns are run on platforms like Google, Facebook and Instagram.

3. Social Media Marketing(SMM)

Social Media Marketing(SMM) will help us to promote our business on social media platforms like Instagram, Facebook, LinkedIn and YouTube. It helps us to build brand awareness, connect with our audience directly and generate sales and leads. By regular posting of reels posts and ads our brand will stay visible to the audience and will help to build trust over time.
Social Media Marketing is a powerful type of Digital Marketing as it helps us to make direct interactions with our audience and targeting the right people according to their interests and behaviour. 

4. Content Marketing

Content Marketing is a type of Digital Marketing in which we will create and share valuable content to attract and engage our audience. We will educate, inform or entertain people to build trust, instead of directly selling to them. For this we use blog posts, videos, emails and guides which we will publish on our website YouTube, Instagram, etc. The process is simple:  provide value, gain trust and convert our audience into customers. 

5. Influencer Marketing

Influencer Marketing is a type of Digital Marketing in which our brand will collaborate with influencers to promote our products or services. It is done on platforms like Instagram, YouTube and other Social Media platforms. Instead of brands speaking directly, influencers will recommend our product or service to their followers. As the followers trust them, the recommendation will be more convincing.

6. E-mail Marketing

In this type of digital marketing, we will connect to our potential and existing customers through email. It helps us to build strong connections and relationships with them. For this we will collect their email addresses through websites, landing pages and offers. Afterwards we will send them newsletters, promotions, etc using an automated system. Email marketing is a powerful type of Digital Marketing because it is our own audience, low cost, and has a higher ROI. 

7. Affiliate Marketing

Affiliate marketing is the type of Digital Marketing in which other people will promote our products on various platforms through various types of content and earn a commission for every sale they bring. The Affiliates share a special tracking link through blogs, social media or platforms like YouTube and Instagram, etc. The main benefit of this type is that we only have to pay for the sale they bring in. No sale, no commission.

There is no need to go for all types of Digital Marketing. Going all at once will just drain our money, time and focus. Choosing the right one according to our business goal and stage is the smart move to make.

1. Set your goals

What do you want ?

• Brand awareness ?
• Sales ?
• Leads ?
• Customer retention ?

We have to choose the type according to our goals. If not, every effort we make will get wasted for nothing.

2. Define your audience 

Everyone is not going to be our customer.
We have to understand the following about them:-  

• Who are they?
• Where do they spend time when they are online?
• Their interests 
• Their problems
• Factors that influence their buying decisions

3. Planning according to budget

Planning according to our budget is an important matter in Digital marketing.

• Low budget – We should focus on SEO and content marketing.
• Medium budget – We should go organic with small paid ads.
• High budget – We can go for PPC and social media ads to scale.

4. Run Ads or go Organic?

Paid Ads give fast results. Building organic reach is time consuming but we will get long-time growth.
We have to choose according to what we need.

• For quick sales we should run ads.
• We can go organic if we have time to wait for results.
• Combining both smartly is the best way to do it.
  

If we want to build our business, Digital Marketing is no longer an option for us, it is a necessity. There is no other effective way to reach the right people, build trust in them, get consistent sales and track complete data. Using every types of Digital Marketing is not gonna give us any result that we want to get, instead it is going to drain our focus and empty our pockets.

Are you confused about where to start and what type of Digital Marketing to use for your business? If you want a result-driven digital marketing strategy made for your business, we are here to help your business grow. At NEXXA Corporates, we analyze your business, choose the right type and platforms and focus only on what convert. Let’s grow your business the smart way. Get in touch with us today and make your online presence into real conversions.